It’s official. MSNBC is sinking.
You may have heard about the network’s struggles with ratings and its attempt to fix things. One of those fixes appeared today for his two-hour slot beginning at noon central time: “MSNBC Live With Thomas Roberts.”
Now, before he was jockeying to have his own show, I saw Roberts guest-host on MSNBC in the morning and afternoon a few times and he could be quite good, in terms of asking guests tough questions. Then he moved to “Way Too Early” at 4:30am and began appearing regularly on “Morning Joe” and, before you knew it, what edginess he had was gone, and he was transformed into a harmless, almost fluffy, corporate-safe talking head.
Today, to end his brand-new show, Roberts had on, uh, Donald Trump. I knew, as I heard Trump introduced, that MSNBC, long the home of some decent progressive-leaning programming, was on its way into the crapper of corporate nothingness.
The real hook for having Trump on the show was—and I shit you not—to celebrate his “genius.” Yes. That’s right. MSNBC is part of something the 92nd Street Y in New York is doing called “Seven Days of Genius.” The network says:
As marquee media partner of the 92nd Street Y’s second annual 7 Days of Genius festival, msnbc [sic] will showcase on-air and online conversations with well-known personalities on the qualities that define “Genius,” and who and what has inspired them throughout their careers.
It turns out that there is a survey of Americans associated with this nonsense. And all you have to know to know how dumb an idea this survey is, or how dumb the surveyed are, is found in this headline and subheadline from Fast Company:
Americans Think Geniuses Are Men: Inside Our Contradictory Attitudes On Brilliance
More people think Donald Trump is a genius than Bill Clinton. And 15% of people think that they are a genius themselves.
Roberts, during his interview with Trump, actually took seriously the idea that this jeenyuss was seriously thinking about running for president. And then he actually asked him how he felt about being rated higher on the genius scale than both Hillary and Bill Clinton. And Trump said it was great, that he wanted to be higher on the list. He said he always wanted to be ranked up there with Albert Einstein.
Yes. He said it. He actually wants to be in the same conversation with Albert Bleeping Einstein. And worse than that, Thomas Roberts didn’t crack up laughing when he said it.
Goodbye, MSNBC. I think I’ll wait until the evening to tune in from now on.